Are you searching for an economic, yet effective marketing tool to help your brand? For retail grocery products, direct-to-consumer services or business-to-business, MSR has a proven record of successful solutions. Tie-in partnership (TIP) promotions have demonstrated their value to participating marketing partners, retailers and consumers alike. In early 2000 MSR Advertising established the Tie-In marketing Partnership services division (TIP) to complement their advertising and marketing competencies. MSR initiates and maintains ongoing relationships with food, drug, wine, spirits and sundry manufacturers, developing and executing tie-in marketing promotions.
Typically when creating a tie-in promotion, MSR specialists target one or more compatible partners who can provide access to their loyal consumers. Selecting partners with brands that have similar consumer profiles, high ACV's, and strong brand recognition will also enhance the potential for a successful promotion. MSR researches and selects partners based upon a number of 'Profile Points' they have identified as important components necessary to enhance the likelihood of a successful promotion. Brands we have worked for and with include; Beringer Wine Estates, ConAgra, Fuji Film, Chicken of the Sea, Corona Beer, Frito Lay, Apple Vacations, etc. Regardless of the firm size, MSR can help. Size is never the issue; understanding your brand, your market, and the ultimate consumer is. We take great pride in helping our clients move their brands forward through conventional and non-conventional methods.
|
= Agency of Record